2 years, that’s how long its taken to get a booth at the Unified Symposium. But this year we’re here! After chipping away at a new website design for a while the symposium finally created a deadline that we could sink our teeth into. So, we’re also introducing our newly designed website right along with our booth. Come on by and say hi, we’ll be at booth 2324 upstairs.

Sometimes design can be hard, there can be a multitude of challenges between you and the final execution of the project. But few are more challenging to overcome than your own sense of correct design. This is how it was to complete the 6 West branding.

We went through stacks of variations of 6’s looking for just that perfect balance of design that captured who we are. Finally tired of revising we would call it off (just for a while). A couple of weeks would go by and we’d be back at it again, sketching, reviewing, pitching , sketching. When we’d narrowed the field down to a couple that we felt had the potential to represent the company, it would be a whole new round of refinement…And finally completed, we’d build a new logo that we felt sufficiently represented the style of the company. Of course this was only a momentary reprieve, from there we had to jump into all of the supporting materials, business cards, letterhead, contracts.